We build and operate the ecosystem behind measurable growth.
Arba builds and operates Performance Marketing Ecosystems — connected systems where strategy, execution, and reporting work together toward one goal. We’re a family-founded team that came together in 2020, built around a simple principle: the people who shape your strategy should be the ones running it. When everyone is invested in the outcome, the work shows it.
The people behind the work.
A cross-functional team spanning strategy, creative, web, and operations — working together on every account.
Peter Nouhan
Digital Marketing Director & Lead Ads Strategist
Amanda Nouhan
Creative Director & Organic Marketing Strategist
Christopher Nouhan
Strategic Advisor
Harry Nouhan
Strategic Advisor
Sophie Fisher
Lead Graphic Designer
Mark Bautista
Lead Copywriter
Harshit Bhootra
Lead Web Developer
Jamie Pulliam
Branding Strategist
Vishal Sharma
Web Developer
A few beliefs that shape
everything we do.
More channels and more campaigns don't move the business if they're pulling in different directions. We prioritize getting strategy, creative, and data working together toward a single goal, because a well-aligned system consistently outperforms a busy one.
At most agencies, strategy is handed off to execution, which gets handed off again to reporting. Something gets lost at every step. At Arba, the people who plan your campaigns are the same people running them and measuring them. Accountability stays in one place.
One-off campaigns can generate a spike. Systems generate sustained growth. We build the infrastructure — the audiences, the journeys, the feedback loops — that makes every campaign stronger than the last.
Impressions, clicks, and open rates are useful signals, but they're not the goal. We measure success the way you do — in revenue, retention, and growth. Every decision we make is traced back to whether it moves your bottom line.
Growth You Can Measure.
Relationships You Can Feel.
"I'm here to write that I'm very impressed, not only with the quality, and content but the creativity these guys brought to the table, they provided me with insight and a very comfortable interaction of thoughts and ideas which inevitably translated into the website I have today. They are professional, sincere, attentive to details, and not a lot of going back and forth."
"I cannot say enough about ARBA Digital. When I began the process of starting my company, I knew professional assistance was needed to bring my concepts to life. ARBA Digital was recommended to me for logo and website design. From the very beginning the level of professionalism was evident without making me ever feeling like, just 'another client', on their checklist. Chris was receptive to direction and offered insightful perspective."
"WOW! I can't recommend these guys enough! I've had such an amazing experience working with both Peter & Chris on my website, email campaign, and marketing materials, and they've delivered EVERY time - beautifully and consistently! I really challenged them with specific requirements and sometimes very tight timelines and they met every expectation!"
"It was a joy working with Chris and the rest of the ARBA Digital team in building a website for my new online CBD business. This company was recommended to me based on their experience working with companies in the hemp market (which can be challenging due to the numerous restrictions)."
"I gave the Team at ARBA Digital an idea of our vision at On the Wings of Angels. I had some outline, but they ran with each piece, creating a web site that far exceeded my expectations. They wrote content, created surveys on the site for our end users, and had so many other creative ideas that fit our vision perfectly."
"The ARBA Digital team exceeded our expectations. During the process of upgrading our website, several complexities presented themselves and the team handled it beautifully. They worked diligently and got the job done. I highly recommend this team!"
"Chris and team have been simply outstanding to work with. They have been incredibly accommodating and helpful to help bring our vision to life. The team spent many hours doing an accelerated launch for us, and through it all, they patiently answered all questions we had as beginners. As someone with 20 years of professional experience, I have been thoroughly impressed with the quality of their team."
"Christopher and the entire team are exactly what I've been searching for forever. I have paid 10x and used multiple companies that have left me so disappointed I can't even count how many times, and then I found these folks and finally everything fell into place. I will never use anyone else to build my sites."
"I have been so impressed with them and all the information they have provided to me. They not only have helped me with design, images, and implementation but they have continued to support me and my ever-changing ideas of how I want my site to look and function."
If you’re looking for a partner that can think strategically and execute cleanly, let’s look at the system together.
We work with businesses that have momentum but need a more aligned marketing system behind it. If that sounds right, let’s talk.